Industry CVs
Sales & Marketing CV writing
Sales and marketing are measured on numbers, so your CV should be too. We write CVs that lead with quota, revenue, growth and return on spend.
In short
A strong sales CV shows quota attainment, revenue, deal sizes, territory and rankings for each role. A strong marketing CV shows growth, pipeline, conversion, CAC or ROI and the channels you owned. Both should name the market and products so the reader can judge the achievement.
What hiring managers look for
- Quota attainment and ranking against peers
- Revenue, pipeline and deal sizes
- Channels, budgets and return on spend
- Markets, segments and products
Numbers that belong on a sales CV
Illustrative examples of the kind of evidence we help clients surface.
- Achieved 132% of a $2.4m quota, ranked 2nd of 40
- Opened 3 new GCC markets worth AED 18m in year one
- Cut cost per lead by 41% while doubling volume
- Grew organic traffic from 20k to 140k monthly sessions
Common mistakes we fix
- Describing activity (calls, campaigns) instead of results
- No context for numbers (what quota? what market?)
- Overlong lists of tools
Keywords recruiters search for
FAQ
Sales & Marketing CVs
Use percentages, rankings or ranges: "132% of quota" or "top 5% of 200 reps" are just as persuasive.
A clean, readable layout works for most roles. Brand and creative roles can show design flair through a portfolio link instead.
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